about ideals charity

About Ideals Charity

History - How We Started

IDEALS was born out of the ravages of the Bosnian war in the 1990’s when the present chairman John Beavis, an orthopaedic and trauma surgeon, frequently visited the country to assist with treatment of the wounded in civilian hospitals. After the war John continued to assist with the reconstruction of medical services, and while travelling had a chance meeting on a plane with business man, Mr Simon Oliver, which radically changed everything. Simon made a massive donation to the work with the advice, "Start a charity"! The fund set up with this spontaneous gift was initially designated "The Bosnian Fund", but in 2000 the charity IDEALS was registered.

Who We Are


John Beavis MB FRCS DMCC – Trauma and Orthopaedic Surgeon, Chairman of IDEALS

John was born in Brighton June 1940 and educated at Varndean Grammar School then University College London and University College Hospital Medical School qualifying Batchelor of Medicine, Batchelor of Surgery... Read More

Simon Oliver – Business entrepreneur, former Chairman of Dairy Crest Plc, Chairman of Pi Capital and director of other companies

Simon Oliver founded his own foods business in 1976 after many years’ experience in the dairy industry at Unigate... Read More

Bob Marshall-Andrews QC – Barrister and past Member of Parliament for Medway 1997 to 2010, Chairman of George Adamson Wildlife Trust

Marital Status: Married to Gillian (teaching consultant), 1 daughter (doctor), 1 son (designer), 3 grandchildren... Read More

Sir Terence English KBE PPRCS – Cardiothoracic Surgeon, Past President of the Royal College of Surgeons of England, Past Master of St Catharine’s College, Cambridge

Terence English was born in South Africa in 1932 and educated at Hilton College, Natal. Having won a Transvaal Chamber of Mines Scholarship to the University of Witwatersrand, he qualified BSc (Engineering) in 1954... Read More

Eamon McCoy MD FFARCSI – Anaesthetist with special interest in trauma, Royal Victoria Hospital, Belfast

After graduating from University College Cork in 1986, Eamon McCoy completed his medical pre-registration year in Cork Regional Hospital. He then moved to the Northern Ireland Anaesthetic Training Scheme and was awarded his fellowship in anaesthesia in 1990... Read More

Graeme Groom - MA FRCS - Consultant Trauma and Orthopaedic Surgeon, King’s College Hospital, London

Sarah Phillips BSc MBBS FRCS (Orth.) - Consultant Trauma and Orthopaedic Surgeon, King’s College Hospital, London


Andrew Ferguson MRCGP MFPHM MPH DTMH – General Practitioner in Sheffield, with extensive public health and overseas experience